The Tourism Authority of Thailand (TAT) continues to drive tourism momentum following the launch of the advertisement film for Amazing Thailand titled “feel all the feelings”, featuring “Lisa” to showcase the charm of Thailand in a grand manner at the end of January. Recently, TAT invites Thais to join in the fun by searching for “Lisa” through various media across Thailand at important landmarks.

After TAT released the new advertisement film “feel all the feelings”, which conveys Lisa's perspective through the intriguing question What does Thailand feel like?, it takes viewers on a journey to experience the charm of Thai tourism in various dimensions, including moments of relaxation, rejuvenation, and the beauty in every moment of life that reflects the unique identity of Thailand, which cannot be found anywhere else in the world. Through beautiful tourist attractions across Thailand, TAT has expanded the campaign by inviting Thais to “follow in Lisa's footsteps,” encouraging people to join in the fun of searching for images of “Lisa” from the latest advertisement campaign, which can be found through various advertising media, including the light green and dark green BTS Skytrain lines, transformed into advertising media that convey the atmosphere of the Amazing Thailand x LISA “feel all the feelings” campaign, allowing passengers to experience emotions during their daily travels, starting today.

In May 2026, not only the exterior but also the interior of the Skytrain cars will be prominently decorated with the campaign's imagery, alongside images of important tourist destinations from across Thailand. The trains will run through key city landmarks, covering 9 important stations including Siam Station (both upper and lower sides), Phaya Thai Station, Victory Monument Station, Chidlom Station, On Nut Station, Chong Nonsi Station, Sala Daeng Station, Asoke Station, and Phrom Phong Station. This campaign also creates an experience of encountering “Lisa” during the journey, inviting passengers to capture memorable moments along the way and experience all emotions together with feel all the feelings.

Not only on the BTS light green line, this campaign will be communicated through various media covering important locations throughout Bangkok, its suburbs, and other provinces, such as inside MRT stations, at Narong Interchange near the Ram Inthra–At Narong Expressway, Air Traveler Gateway on the motorway, Lightbox signs at Don Mueang Airport covering both domestic baggage claim and international arrivals, as well as digital screens at Suvarnabhumi Airport and leading airports nationwide, The Base screens at the State Railway of Thailand area in the Makkasan district, Bravo BKK at Rama 9, Exchange Tower at Asoke Intersection, Ploenchit Interchange, Sathorn–Saint Louis area near Saint Louis Station, Twintube screens on Rama 4 Road, Chartered Square building at Sathorn–Surawong Intersection, Chalerm Mahanakorn Expressway–Dao Khanong heading to Rama 3, Chalerm Mahanakorn–Din Daeng Expressway (Makkasan) heading to Din Daeng, at Burapha Withi Expressway Km. 2 outbound, Srirat–Chaeng Watthana Expressway heading to Prachachuen checkpoint, Srirat–Srinakarin Expressway heading to Din Daeng, Tollway both inbound and outbound, SO/Bangkok Hotel on North Sathorn Road–Rama 4, and near national landmarks like Hua Lamphong Intersection on Rama 4 Road.

Additionally, communication will expand to major cities in the regions, such as Central Phuket Intersection in Phuket, Phosri Road Intersection in Udon Thani, and Bus Terminal Intersection in Chonburi, Phaholyothin Road near Mae Hom Souvenir Shop, Super Highway Km. 552 in Chiang Mai heading to Lamphun, and Clock Tower Roundabout in Lampang. The advertisement will also be screened before movies start in Major Cineplex theaters, as well as at Central Embassy and ICONSIAM to enhance awareness widely.

TAT invites Thais and fans to embark on a journey following “Lisa” throughout Thailand to experience the atmosphere and stories that reflect the charm of Thailand. Anyone who encounters “Lisa” anywhere can take photos and share their memorable moments through comments, expressing their feelings about What does Thailand feel like? or “What is the feeling of Thailand?” and the reasons that make them fall in love with Thailand in their own way.

You can share your moments through the Amazing Thailand channels.

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X (@go2Thailand): https://x.com/i/status/2024046238279381111